‘We’ve always done it this way’ is a phrase I’ve heard many times in my career.

When resources are tight it can feel easier to play it safe but a limited budget doesn’t have to mean limited ideas.

As an editor with extensive experience at a strategic level in magazines, newspapers and online, I love to help brands reach their full potential.

Recent projects have included the creation of Let’s Make Jewellery magazine for Jewellery Maker TV, and the redesign of Knit Today.

I have also been involved in the development of digital brands and redesigns of industry-leading titles like Mountain Biking UK and The Knitter.

If you’re ready to make a change with your brand or publication do get in touch to discuss your ideas.